Connert Media, Inc.
Delivering News and Press Content, Media Research, Aerospace and Internet Business Solutions.

Twitter - Connert Media, Inc. Facebook

See Categories: |

A Newscast for the Masses: The History of Detroit Television Journalism by Tim Kiska

  A Newscast for the Masses 
Available from Amazon.com

A Newscast for the Masses: The History of Detroit Television Journalism by Tim Kiska - As the chief source of information for many people and a key revenue stream for the country's broadcast conglomerates, local television news has grown from a curiosity into a powerful journalistic and cultural force. In A Newscast for the Masses, Tim Kiska examines the evolution of television news in Detroit, from its beginnings in the late 1940s, when television was considered a "wild young medium," to the early 1980s, when cable television permanently altered the broadcast landscape. Kiska shows how the local news, which was initially considered a poor substitute for respectable print journalism, became the cornerstone of television programming and the public's preferred news source. 

Kiska begins his study in 1947 with the first Detroit television broadcast, made by WWJ-TV. Owned by the Evening News Association, the same company that owned the Detroit News, WWJ developed a credible broadcast news operation as a cross-promotional vehicle for the newspaper. Yet by the late 1960s WWJ was unseated by newcomers WXYZ-TV and WJBK-TV, whose superior coverage of the 1967 Detroit riots lured viewers away from WWJ. WXYZ-TV would eventually become the most powerful news outlet in Detroit with the help of its cash-rich parent company, the American Broadcasting Corporation, and its use of sophisticated survey research and advertising techniques to grow its news audience. Though critics tend to deride the sensationalism and showmanship of local television news, Kiska demonstrates that over the last several decades newscasts have effectively tailored their content to the demands of the viewing public and, as a result, have become the most trusted source of information for the average American and the most lucrative source of profit for television networks.

A Newscast for the Masses is based on extensive interviews with journalists who participated in the development of television in Detroit and careful research into the files of the McHugh & Hoffman consulting firm, which used social science techniques to discern the television viewing preferences of metro Detroiters. Anyone interested in television history or journalism will appreciate this detailed and informative study.

Client Reference(s):


comments powered by Disqus

Amazon.com
Dying To Be Happy: Discovering the Truth About Life

Dying to be Happy - Chris Stepien

A few days before Thanksgiving 2014, author Chris Stepien found himself in an oncologist s office. But he wasn't the patient. Stepien's wife, Ellen, was just beginning her battle with aggressive breast cancer. That day, while listening to the oncologist's treatment strategy, Stepien began writing Dying to Be Happy: Discovering the Truth About Life.

In the pages of this book, a brush with a life-threatening disease sparks a frank discussion on mortality. The author explores the prospects of embracing death on a daily basis versus denying it. He encourages readers to follow the advice of Jesus Christ: always be ready for the end of life. Along the way, Stepien highlights a spectrum of short, true stories where people rise above the fear of death, including the harrowing account of a child who survived the Holocaust -- Stepien's own mother.

But Dying to Be Happy is more than an anthology of grim tales and close calls. It beckons readers to admit the inescapability of death in order to find true joy in this life and the next.

Good Morning Detroit - The Kelly & Company Story

Good Morning DetroitJohn Kelly and Marilyn Turner, Detroit's first couple of television, give us a rare glimpse into their private lives. Here you'll peek beneath the facade of the local celebrities and read their personal account, a story that is sometimes shocking, sometimes poignant, always honest and revealing. They speak of their early lives, their broken marriages, the ratings battles of the 60s and early 70s , the inside story of one of the most talked about Detroit romances as it blossomed between one of the city's hottest news anchors and its well-known weather girl.

History of Detroit Television, The - DVD

The History of Detroit TelevisionMichael Collins; Actor, Director; Scott Kemp, Director

The History of Detroit Television is more than just a film. It's a living museum, a monument to a time that could easily be forgotten. This program is a salute to a time when TV was as local as Vernors, Sanders Hot Fudge and Hudsons. The stars of the day were Soupy Sales, Van Patrick, Lou Gordon, George Pierrot, Bill Kennedy, Milky The Clown and a host of other colorful characters.

Horn Man: The Polish-American Musician in Twentieth-Century Detroit

Horn ManDetroit and its strong Polish community share in America's rich history of Polish music and customs. This work documents that history and details the development of the Polish-American musicians in Detroit who became known as polka musicians, even though their music was very diversified.

There Was A Time by George Burlbaugh

There Was A TimeMy involvement with television and television news began more than a half century ago, almost by accident. Out of High School, I installed tv antennas, went to Korea in communication intelligence and ended up a tv news director and network news producer. This is a look back at some of the things I remember best.

 

 

 

©1997-2017 Connert Media, Inc., All Rights Reserved
20987 N John Wayne Pkwy B104-311, Maricopa, AZ 85139