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There are literally 30-40 technical techniques that must be used by webmasters to optimize websites and web pages for proper indexing in the major top search engines. But don't be fooled by the folks who know tell you they know the real secrets and want you to pay good money to let soar you to the top of the search engines. We have no secrets, but we certainly have some basic RULES you must follow and they are very, very simple. - Be legit! - Not very complex is it. Site with long standing corporate identities, registrations that are not hidden, registrations that are filed for long periods of time with expiration dates far into the future, dedicated servers, IP addresses that don't appear on black lists. If you are on shared servers, make sure you are with hosting companies that are legit and have good track records.
- Original Content! - Again, not very complex is it. Your site must represent you and your products, news about you and your organization. Use must own the material you use. Don't steal. If here is one single way to show you are not legit is not to give credit where credit is due.
- Blogs! and Forums! - There are literally thousands of bog sites. Don't confuse the use of blogs with the importance of your main websites. A good web developer will be able to tell you when, where, and how to use these type of sub-sets to enhance your web presence.
- Spamming! - Or as some say flooding. Don't even think that "jamming" search engines is the way to go. If there is one technique that will force you even lower, it's this one. Just know that thousands of rip-off artists are out there that will help you flood the search engines with there secret techniques. Just know that the major search engines are very wise to this and easily ear mark you as a flooder. Be very, very careful.
- Webmaster Valid Techniques! - Meta tags, robot.txt, sitemaps and clean web pages which do not promote unauthorized cookies and scripts to be run are all non-secret techniques that your webmaster is aware of. Search engines love clean well prepared web pages.
- Monitoring! - Analytics and statistics of current should be monitored on a regular basic and then various adjustments to your content and page placement made.
- Register! - Register yourself with the various search engines. Google being the most popular is also possibly the easiest to use.
References - Google Webmaster Central Blog - Offical newson crawling and indexing sites for the Google index. Visit this on a regular basis. Be legit and abide by the rules... you'll soar to the top of the search engines.
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