I sat next to an account manager for Coca Cola on a plane ride to Phoenix who shared an interesting story with me. She had been trying for many years to get the soft drink syrup account for one of the larger convenience store chains in Phoenix. The problem, however, was that the competition had a “lock” on the business. Rather than give up, this woman continued to call on … [Read more...] about Ross Reck – When Your Window Of Opportunity Opens–Go For It!
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Getting Customers To Sell For You by Ross Reck
Getting Customers To Sell For You I have my cars fixed by an establishment called Don's Repair. Although this place was a little out of the way for me, Don's prices were good and when Don fixed something, it stayed fixed. So I started referring some of my friends to Don. They were also impressed with the quality of Don's service and began referring their friends. As a … [Read more...] about Getting Customers To Sell For You by Ross Reck
Maintaining Relationships: High-Touch, Not High-Tech by Ross Reck
While electronic communication makes it possible for us to exchange information rapidly, it falls short when it comes to the caring and feeding of personal relationships. Relationships occur between two people and people need periodic personal touches from the other person if the relationship to remain vibrant. So get out from behind your computer screen and visit some of these … [Read more...] about Maintaining Relationships: High-Touch, Not High-Tech by Ross Reck
Capitalize On Your Moments Of Truth by Ross Reck
Standing Ovation A moment of truth is an opportunity to come through when the people around you don't expect you to. I was on a Hertz Rental Car bus in Chicago one time when a pregnant woman traveling with three kids and six suitcases was about to get off. Instead of merely unloading her suitcases onto the street, the driver carried them several hundred feet and loaded them … [Read more...] about Capitalize On Your Moments Of Truth by Ross Reck
Customers Prefer Special Treatment Over Low Price
Some relatives of mine, Dick and Lucille, own and manage a hardware store in a small town in Michigan. The hardware store they own is part of a chain of hardware stores that specializes in serving small communities. When Dick and Lucille moved to this community twenty years ago, they became part of it. They lived there, their kids went to school there, and they went to … [Read more...] about Customers Prefer Special Treatment Over Low Price