Take for instance, Cheribundi's Tart Cherry Juice. Well, it's really NOT 100% cherry juice. Notice in dark red letter over the black background it says "with reconstituted apple juice". It is a good product, but notice that they have a clever designer. Take a closer look. Yes, it says "with reconstituted apple juice". But do you think the ordinary customer sees … [Read more...] about How Packaging Can Confuse the Customer