I sat next to an account manager for Coca Cola on a plane ride to Phoenix who shared an interesting story with me. She had been trying for many years to get the soft drink syrup account for one of the larger convenience store chains in Phoenix. The problem, however, was that the competition had a “lock” on the business. Rather than give up, this woman continued to call on … [Read more...] about Ross Reck – When Your Window Of Opportunity Opens–Go For It!